Buying direct?

  • Mar 19, 2017

Who wouldn't want to cut out the middle man and go directly to the source?

Common sense would tell you it costs less? But does it?


The manufacturing process and related costs are very much different from supplier to supplier, from product requirements to product requirements.  I don't know how many times the equipment that varies from supplier to supplier makes supplier A the better choice at 5000 pieces but supplier B at 2500 pcs.

In addition, suppliers have different capacities and cycles where they will sell their widgets with a reduced price to generate dollars towards contribution margin.

In fact, a supplier will move a customer in a direction that meets their own needs instead of the clients.  Lets say the supplier has in house screenprinting, but you preference is to have the products embroidered. The supplier, in many instances, will make the screenprinting option look more favourable in order to keep their machines busy.

Why use a promotional specialist?

An experienced promotional consultant finds solutions that will achieve or exceed your expectations. A good consultant knows the marketplace, the difference in reliability and quality from supplier to supplier.  They also know of creative ways to either save money or add higher perceived value for little cost.

Do you need 4 color logo?  

An experienced promotional consultant knows what level of detail in a logo will print well given the various decoration methods.  You cannot get this from visiting a website. You need to trust an experienced promotional consultant that will guide your promotion in the desired direction to achieve the best outcomes.

I have been a promotional consultant for over 30 years.  Like the Farmer's Insurance tv ad, we've seen a few things.  They say a picture is worth a 1000 words. But though a product from website to website may look the same, the actual components and how it is made vary, thus the price/value proposition.

Let a promotional consultant insure you get what you need, at the price you need it, when you need it at the quality level you expect.  An overseas pre production sample might look awesome, but the final shipment may not be up to that same quality expectation. Overseas has your money, and you are stuck with what is on the boat or in the air.

We can help.



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  • Tags: promotional products, marketing, branding
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